For all the things they didn't tell you when you went into business for yourself...
Creative Marketing/Business Plans for Coaches, Consultants or Other Specialties

The result of taking this course will be the creation of your own custom business and marketing plan. Typically, business and marketing plans are 4-10 pages. The size and quality of your plan is dependent entirely on the time and effort you expend during this period. The ultimate results (i.e. new markets and niches, greater efficiency and satisfaction, etc.) depend on your desire and ability to execute your plan. This is a systematic process. You write your own custom business and marketing plan with guidance from an experienced business marketing coach and Certified Management Consultant. We offer one-on-one coaching for those who desire to begin immediately. We will work with you to help you focus to:

• Determine your mission statement, ideal customer profile, and competitive advantage
• Target and reach your ideal clients
• Resolve critical issues such as preparing 10-30 second attention-grabbing networking and elevator speech
• Develop a specific prioritized action plan

Within 3 months, you will have an individual coach-guided, self-directed marketing plan. Fee: $200. Maximum of 10 individuals. The course outline is as follows:

As soon as you register and are accepted for this course, you will receive via e-mail a packet entitled, Creative Marketing for Coaches and Consultants.

This course material will include instructions and thought-provoking questions which will be discussed during the first group tele-class.

Week 1, first session (1 hour session)
Discussion leader reviews course material e-mailed to participants.
Additional verbal instructions are given to help participants begin preparing their own individual business and marketing plan.
Q & A session

Week 2
Participants write first draft of their custom business and marketing plan.

Week 3
Participants e-mail first draft of business and marketing plan to discussion leader (typically 2-4 pages in bullet format).

Week 4
Discussion leader reviews all plans, then prepares comments and provides hints on how participants can improve their custom plans.

Week 5 (1 hour session)
Discussion leader provides input to participants regarding their custom plans.
Q & A session

Week 6
Participants rewrite their custom business and marketing plans.
Participants e-mail their rewritten custom business and marketing plans to discussion leader.

Weeks 7 & 8
Fifteen minute one-on-one telephone sessions between discussion leader and each participant to answer specific questions on the individual custom business and marketing plan.

Week 9
Business and marketing plan now ready for implementation by participants.

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