For all the things they didn't teach you in graduate school...
Business & Marketing for Psychologists, Therapists, and Social Workers

The result of taking this course will be the creation of your own custom business and marketing plan. Typically, business and marketing plans are 4-10 pages. The size and quality of your plan is dependent entirely on the time and effort you expend during this period. The ultimate results (i.e. new markets and niches, greater efficiency and satisfaction, etc.) depend on your desire and ability to execute your plan. This is a systematic process. You write your own custom business and marketing plan with guidance from an experienced business/marketing coach and Certified Management Consultant. Fee: $200. The course outline is as follows:

As soon as you register and are accepted for this course, you will receive via e-mail a packet entitled, the Business of Therapy. This course material will include instructions and thought-provoking questions which will be discussed during the first tele-class.

Week 1, first session (1 hour session)
Discussion leader reviews course material e-mailed to participants.
Additional verbal instructions are given to help participants begin preparing their own individual business and marketing plan.
Q & A session

Week 2
Participants write first draft of their custom business and marketing plan.

Week 3
Participants e-mail first draft of business and marketing plan to discussion leader (typically 2-4 pages in bullet format).

Week 4
Discussion leader reviews all plans, then prepares comments and provides hints on how participants can improve their custom plans.

Week 5 (1 hour session)
Discussion leader provides input to participants regarding their custom plans.
Q & A session

Week 6
Participants rewrite their custom business and marketing plans.
Participants e-mail their rewritten custom business and marketing plans to discussion leader.

Weeks 7 & 8
Fifteen minute one-on-one telephone sessions between discussion leader and each participant to answer specific questions on the individual custom business and marketing plan.

Week 9
Business and marketing plan now ready for implementation by participants.

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